A Fresh Perspective
Objective
Lighthouse Funds, a mid-market private equity firm with 17+ years of experience and 35+ investments across India’s high-growth sectors, partners closely with purpose-driven founders and family businesses to unlock potential and create lasting value. Despite its established legacy, the firm faced limited market awareness of its longevity and expertise. The firm needed a refreshed brand identity that would reflect its credibility and purpose.
Scope
SGA partnered with Lighthouse Funds to rebrand and elevate its existing identity into a future-ready presence. The key interventions included:
Results
The rebranding collaboration with Lighthouse Funds’ successfully elevated the market firm’s presence while preserving its core identity.
Boosted Credibility
Reinforced trust among investors and founders through a professional, polished presence.
Maintained Brand Recall
Preserved visual continuity while introducing a fresher, more vibrant identity.
Strengthened Market Positioning
Carved out a distinct position in India’s competitive private equity landscape.
